Naren Patel, formerly Managing Director of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company as Partner.
Naren was appointed Managing Director of Primesight in 1995 and then floated the business on the London Stock Exchange. Two years later he sold Primesight to STV but then led a management buyout of the company, driving its growth through acquisitions and organic development. In 2018 he sold the business to Global Radio, later exiting the company in 2020.
In 2018 he founded Media for All, a social enterprise dedicated to mentoring and supporting Black, Asian, and other ethnic minority talent in the media and advertising industries. He is also chair of the advertising charity NABS and received the World Outdoor Leadership Award in 2018.
“I am delighted that Naren, with his impeccable credentials and proven track record, is joining us to help our growing list of clients and cities around the world make the most of their OOH assets,” said OOH Capital Chairman Tom Goddard.
OOH Capital has experienced substantial growth over the past year, with clients including global advertising group Dentsu, LED display leader Absen, and Broadsign, a major OOH technology platform.
In addition to these and other ongoing contracts, OOH Capital has been actively assisting, several Private Equity Enterprises and international Media Owners, on investment strategies in the OOH arena.
OOH Capital’s leadership team includes Chairman Tom Goddard, Managing Partner Annie Rickard, and partners Stephen Freitas, Fred Kuhlman, Jim Lui, Sheldon Silverman, Carlos Viladevall, Philip Thomas, Angie Cutter, Ichiro T Jinnai, Claudia Damas, and Rachana Lokhande.
