Moxie Beauty, a haircare brand, has raised $15 million in a Series A funding round led by Bessemer Venture Partners. The round also saw participation from existing investors Fireside Ventures and angels such as Navin Parwal, Sangeet Agarwal and Arjun Purkayastha. Existing angels include Shantanu Deshpande, Suhasini Sampath and Rohit Kapoor, among others.
The funds raised will be used for product innovation and research, hiring talent, and expanding distribution channels.
Founded in 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty is a hair care brand that specializes in clean, high-performing products specifically formulated for Indian hair types, especially wavy and curly hair.
With a total of 19 products, the company aims to provide not only hair care essentials such as shampoos and conditioners, but also innovative new-age formats such as the On The Fly Hair Finishing Stick, the Headliner Hair Wax Stick and others, built to enhance and style Indian hair.
Moxie Beauty has crossed ₹100 crore ARR in 2 years since launch and has 4Xed monthly revenue in the last year since November 2024.
Nikita Khanna, co-founder, Moxie Beauty, said, “We started Moxie to create something that still didn’t exist – clean, salon-grade haircare that’s made specifically for Indian hair textures and weather, which are very unique. With this raise, we are excited to deepen our R&D capabilities and continue to innovate the next generation of high-performance hair care and styling products for our community.”
Anant Vidur Puri, Partner at Bessemer Venture Partners, said, “Our partnership with Moxie lies squarely on our consumer brands roadmap, where we believe that aspirational and discerning consumers will fuel the rise of iconic India-first brands. The team’s laser-sharp focus on innovation and formulation excellence is evident in the customer love they have. We wish them all the best for the journey ahead.”
