Moe’s Art, a creative-first communications consultancy, announced the appointment of Shantanu Anam as its Creative Director.
Shantanu brings over a decade of diverse experience across OTT content, digital media, theatre, and screenwriting. He rose to prominence with the viral web series Baked. Since then, he has contributed as a writer, actor, and director across formats for reputed platforms such as All India Bakbod and Arre.
Most recently, he served as Content Head at a leading Jio-backed media company, NEWJ. His recent notable projects include writing Hotstar Special’s PariWar and producing Hotstar’s show titled Happy Hour. Additionally, Shantanu starred as Debu, a key character in the acclaimed dark comedy Dilli Dark, which has been praised for its sharp social satire.
In this new role, Shantanu will strengthen Moe’s Art’s focus on video-led content, spanning brand films, commercials, and original productions, aimed at delivering impactful narratives across clients.
Shantanu Anam is set to bolster Moe’s Art’s video content vertical, driving the firm’s mission to create authentic, impactful brand stories that resonate across platforms.
Beyond video production, Shantanu will also strengthen Moe’s Art’s positioning as a brand solutions consultancy by driving innovative content formats and IPs. With projects like Happily Never After and The Anti-Agency Show, the focus is on multi-format storytelling, spanning digital-first videos, on-ground activations, and cross-platform content, enabling brands to engage audiences deeply and build stronger communities.
Vishaal Shah, Co-founder, Moe’s Art, said, “In an increasingly cluttered world where AI often adds to the noise, it has become more important than ever for brands to truly connect with their audiences and stand out meaningfully. Shantanu’s versatility across theatre, digital, and OTT brings a fresh creative edge to what Moe’s Art can offer its clients. With his leadership, we aim to craft storytelling that resonates deeply with both brands and audiences, while setting new benchmarks in branded content and audience engagement.”
Shantanu Anam, Creative Director, Moe’s Art, said, “Storytelling is the heartbeat of meaningful communication. At Moe’s Art, I am excited to build on that belief by pushing creative boundaries to craft original, compelling content. My goal is to create work that builds a genuine connection between brands and their audiences. These are stories that audiences embrace, and brands can be proud of.”
