Mishmash Naturals, an Ayurvedic beauty and self-care brand for kids, has raised ₹2.4 crore in a pre-seed funding round from Inflection Point Ventures, IIT Delhi Angels Network (led by marquee IIT Delhi alumni, Tejinderpal Miglani, Mohit Rana, Alok Mittal, Shivani Singh Kapoor, Pradeep Gupta and Priyank Shanker Garg).
The round also saw participation from 37 other prominent angel investors, including Nihit Jain (MakeMyTrip), Rahul Anurag (Voltas), Kamlakar Rao (BCG), Piyush Kumar (Urban Vault), Riddhi Verma Ayyagari (Baby-Led Weaning India), and Anurag Tayal (Google).
The fresh funds raised will be used to expand Mishmash’s product portfolio, invest in R&D and dermatological testing, support the upcoming launch of skincare, body care and haircare products tailored for sensitive skin and strengthen the distribution of its clean beauty line for children.
Founded in 2023 by Kanika Singh Chopda, Labdhi Chopda, and Aditi Chaturvedi, Mishmash Naturals is an Ayurvedic beauty and self-care brand focused on children aged 3–14.
The brand currently offers a wide range of toxin-free products, including the Ayurvedic Play Safe Makeup Set for kids with natural blush, eyeshadow, lip balms, and glosses made with sunflower wax, shea butter, and beetroot; Ayurvedic child-safe sunscreen; and a complete Ayurvedic body care range with shampoo, lotion, body wash, and oil. All products are natural, ayurvedic, vegan, cruelty-free, free from parabens, sulfates, artificial fragrances and other well-known irritants.
In the coming months, the company also plans to launch additional SKUs and expand its offerings in self-care for children.
Mishmash is also seeking expansion into the UAE and other GCC markets, where the demand for age-appropriate, safe, and natural products is on the rise.
Mitesh Shah, Co-Founder, IPV, said, “There is a clear gap in the market for safe, purpose-built personal care products for children. Mishmash Naturals fills that void with a balance of empathy and science. Their products are not only clean and natural, but they are also dermatologically tested, age-appropriate, and formulated with a deep knowledge of what developing skin needs, not just for the moment, but every single step of the way. By merging the wisdom of traditional Ayurvedic practices with global safety standards, the team is creating a new category of self-care products for children that is both thoughtful and scalable. It’s an innovation that’s long overdue, and Mishmash is leading it with clarity and conviction.”
Kanika Singh Chopda, Co-Founder, said, “At Mishmash Naturals, we’re redefining how children engage with beauty and wellness by blending Ayurvedic tradition with scientific rigour. Over 40% of our resources go into product development to meet pharmaceutical-grade safety standards, even if it costs us three times more than conventional cosmetics. For us, premium means uncompromised safety and formulations designed especially for children. We believe kids should have safe choices to explore their creativity.”
Tejinderpal Miglani, lead investor at the IIT Delhi Angels Network, said, “Mishmash Naturals represents the future of conscious beauty and self-care, starting with our youngest consumers. Their mother-led, research-intensive approach is exactly the kind of innovation we believe can create global products from India. This is also our first investment as a network, which makes it especially meaningful and aligned with our vision to support strong IIT Delhi alumni teams in creating world-class products.”
