Misfits, a prebiotic soda brand, has raised an undisclosed amount in its seed funding round led by Nu Ventures.
The round also saw participation from seasoned angel investor Subba Rao Telidevara, Turiya Advisory Services’ Managing Director Bijoy Daga, and renowned corporate finance and strategic investment consultant Robert Pancras.
The funds raised will be used to enhance production capabilities, expand distribution networks, and accelerate market penetration across India.
Founded in 2024 by brothers Aditya Pai and Yash Pai, Misfits is a prebiotic soda brand that combines bold taste with gut-friendly benefits, providing healthier alternatives to traditional carbonated beverages.
The Mumbai-based startup combines functional ingredients with bold flavors to create products that support digestive health while delivering the taste experience consumers expect from premium sodas.
Misfits differentiates itself through plant-based ingredients, natural sweeteners, and zero preservatives, appealing to conscious consumers who value transparency and health benefits. The company’s clean-label approach includes providing third-party lab reports, enabling informed consumer decision-making and building trust in the functional beverage space.
The brand’s flagship product contains zero added sugar and is low in calories, positioning itself as a healthier alternative to traditional carbonated drinks.
Since its launch, Misfits has gained significant traction with consumers seeking functional beverages that deliver both taste and health benefits.
Aditya Pai, Co-founder of Misfits, said, “We are thrilled to partner with investors who share our vision of revolutionizing India’s beverage landscape. This funding validates our mission to provide consumers with a guilt-free alternative to sugar-loaded sodas while supporting gut health through innovative prebiotic formulation.”
Yash Pai, Co-founder of Misfits, said, “The investment will enable us to scale our operations and introduce new flavors while maintaining our commitment to clean-label ingredients and functional benefits. We’re excited to build a brand that resonates with health-conscious consumers across India.”
Venk Krishnan, Founder of Nu Ventures, said, “Misfits represents exactly the kind of innovative brand that can transform traditional categories.”
Subba Rao Telidevara, angel investor and former industry executive, said, “The founders have identified a genuine market gap and developed a product that delivers authentic functional benefits while maintaining the taste profile consumers expect from carbonated beverages. Their approach to building a health-focused alternative in the soda category has tremendous potential for market disruption.”
