MIRA Money, an investment management platform, has crossed ₹250 crore in Assets Under Management (AUM) as of March 2025.
MIRA Money does not rely on gimmicks or heavy marketing spends, its AUM growth is attributed to consistent content-led outreach, strong investor engagement, and a resolute commitment to long-term portfolio performance, ensuring stability and reliability for its investors.
MIRA Money claims to achieve this milestone entirely through organic growth, underscoring the strong market demand for goal-based, curated mutual funds-led investment strategies backed by experienced fund management and proprietary technology.
MIRA Money now plans to scale to ₹600 crore in AUM by the end of 2025.
“This milestone is a testament to the trust we have earned from thousands of investors who seek a smarter, simpler, and more transparent way to grow their wealth. We are deeply committed to our investors and are just getting started,” said Anand K. Rathi, Co-Founder and CBO of MIRA Money.
Founded in 2022 by Girish Ippadi (CEO), Anand K Rathi (Chief Business Officer) and Naveen Shetty (Chief Investment Officer), MIRA Money provides ready-made portfolios tailored to help investors achieve their short-term, medium-term, and long-term financial objectives. MIRA stands for Money Invested in Right Assets, and that is what they stand by in terms of helping investors. These portfolios are built using equity and debt mutual funds, PMS, AIFs, and international funds, with a focus on transparent, data-driven asset allocation. Our commitment to transparency and data-driven decision-making ensures that our investors can trust in the reliability of our investment strategies.
MIRA Money’s differentiated approach—powered by its proprietary RAPID framework—combines the discipline of active investing with advanced analytics and decades of fund management expertise. This framework essentially uses a data-driven approach to select and manage the right funds, resulting in an unbiased, cost-efficient investing model that has historically outperformed traditional investment funds over the long term.
