Team Pumpkin, a full-service digital agency, has been awarded the performance marketing mandate for Miniklub, a premium toddler and kidswear brand.
The agency will drive Miniklub’s digital growth through strategic performance campaigns, leveraging data-driven insights to optimize customer acquisition and engagement.
As part of the mandate, Team Pumpkin will manage Miniklub’s end-to-end performance marketing efforts, including paid media strategy, campaign execution, and conversion rate optimization across digital platforms. The agency will focus on scaling the brand’s online presence and driving revenue via its e-commerce site through targeted digital interventions.
Anjana Pasi, Managing Director, Miniklub, said, “We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision for growth. We look forward to leveraging their capabilities to scale our brand and reach more parents across India.”
Swati Nathani, Co-founder, Team Pumpkin, said, “Miniklub is a trusted name in the kidswear space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive results, ensuring Miniklub continues to grow its market share in the digital-first world.”
