Mia by Tanishq, a jewellery brand, has onboarded Indian actress Aneet Padda as its new brand ambassador.
The ‘Precious, every day’ festive campaign featuring Aneet is a celebration of empowering women to embrace their personal brilliance and confidence.
Set in the celebratory context, the campaign film, conceptualized by Famous Innovations features Aneet wearing a choker from Mia’s latest collection, Manifest, which offers modern takes on classic forms such palace arches, paisley and the lotus flower in gold and natural diamonds, along with pearls, natural multi-colored sapphires and aventurine quartz.
Through this campaign, Mia by Tanishq offers a fresh take on festive jewellery for today’s generation, inviting women to embrace moments of self-expression every day. The film not only showcases the brand’s exquisite designs but also encapsulates an empowering cultural shift where confidence and self-appreciation take center stage.
Shyamala Ramanan, Business Head, Mia by Tanishq, said, “Women today are confidently cherishing self-love, not just for milestones but in the everyday. This cultural shift resonates deeply with Mia’s ethos of ‘Precious, every day.’ Aneet Padda, with her authentic spirit and fresh appeal, embodies this new voice of celebration, making her the perfect face for Mia.”
Aneet Padda said, “I’m thrilled to be the face of Mia, because the brand is all about celebrating oneself and embracing the everyday sparkle within us. What I love about Mia is that you don’t need a milestone or an occasion to wear it. It’s about looking in the mirror, feeling good, and reminding yourself that you’re precious, every day.”
Mithila Saraf, Chief Executive Officer, Famous Innovations, said, “Precious, every day reflects the truth of every woman out there who knows that she’s special, every single day and doesn’t need a reason to celebrate herself. And for those of us who forget this once in a while, it’s a reminder to love ourselves a little more and treat ourselves a little better. Mia’s jewellery is a symbol of that self-love and confidence, one that doesn’t need any milestone, occasion or external motivation – to buy, to wear and to enjoy.”
