MeMeraki, a culture-tech platform for traditional Indian arts and crafts, has raised ₹1 crore from four Sharks on Shark Tank India Season 5. The deal saw participation from Varun Alagh, Namita Thapar, Kunal Bahl, and Viraj Bahl.
Founder Yosha Gupta entered the Tank seeking ₹50 lakh for 1.67% equity. Following strong interest and deliberation, the Sharks came together to close a ₹1 crore deal for 4% equity, valuing the company at ₹25 crore.
The capital raised will be used to strengthen its technology backbone, expand enterprise partnerships, and deepen structured engagement with artisan communities through onboarding, design intervention, and research-led documentation.
Founded in 2019 by Yosha Gupta, MeMeraki enables master artisans to become digital creators through storytelling, workshops, and a global online marketplace. Working with over 500 artists across 300+ art forms, MeMeraki offers more than 10,000 handcrafted products to patrons in 40+ countries, while ensuring fair, direct compensation and sustainable livelihoods for India’s traditional artists.
MeMeraki has previously raised strategic capital from Suzuki-backed Next Bharat Ventures and is also backed by IIMA Ventures, AIC Banasthali, and angel investors Phanindra Sama, Aprameya Radhakrishna, and Vikas Taneja. MeMeraki has also participated in accelerator programmes, including Google for Startups for women founders, the Meta XR Accelerator, and Conquest.
Meraki operates a 60% consumer and 40% enterprise model, demonstrating consistent year-on-year revenue growth and achieving profitability in the current financial year.
Over the past five years, MeMeraki has scaled through content-led discovery and deep artisan partnerships, with its enterprise work enabling projects for organisations including GMR Hyderabad Airport, the Ministry of Culture, Science City Kolkata, and Apollo Hospitals. These engagements have expanded both revenue depth and global visibility for Indian art forms.
The company targets a ₹100 crore-plus business over the next four to five years, driven by enterprise expansion, global consumer demand, and deeper public- and private-sector partnerships.
Yosha Gupta, Founder and CEO, MeMeraki, said, “This funding strengthens our ability to scale three core parts of the business – enterprise partnerships, digital distribution, and artisan capacity. Over the years, we’ve built systems that can deliver complex, large-scale cultural projects while continuing to grow global consumer demand. Having four Sharks join us at this stage brings strategic depth in brand building, distribution, and operational discipline as we focus on long-term income stability for artists and institutional growth.”
Varun Alagh said, “I think the founder was so good, and she knew her business, and her passion was so strong that I thought she should be a partner in this journey. She will build something amazing where she will help out so many artisans in India, and that will be something so good to see.”
