Ahead of the festive season, Meesho, an e-commerce marketplace has established partnerships with brands such as Mamaearth, Denver, Himalaya, Bajaj, Joy, and Lotus Herbals among others.
Meesho Mall features a diverse portfolio of 1,000+ national, D2C & regional brands, representing a remarkable ten-fold increase in brand partnerships since its inception.
Since August 2023, Meesho Mall has experienced nearly 2X order growth. Meesho Mall was launched in categories like Personal Care, Footwear, and Fashion, and has since expanded into a comprehensive shopping destination spanning across 30 categories.
Today, users can find a diverse array of products across categories such as Electronics, Health & Wellness, Men & Women Accessories, Kitchen Utilities, Grocery, and Sports & Fitness.
Meesho Mall has demonstrated impressive growth across several key metrics, reflecting its robust performance and expanding user base. Notably, nearly 75% of orders come from tier 2+ markets, which not only broadens brands’ reach into previously untapped regions but also democratises access to branded products for millions of Indians.
Brands are partnering with Meesho to extend their reach into underserved markets throughout India. By capitalising on Meesho’s strong presence in tier 2+ areas, these brands can tap into a wider customer base and establish a solid foothold in emerging markets, enhancing both growth and visibility. Notably, brands are experiencing significant growth, with Liberty reporting growth of 2.89X, Bella Vita at 2.5X and Denver at 2.4X.
Megha Agarwal, General Manager, Business at Meesho, said, “We are thrilled to welcome these esteemed brands to our platform. These partnerships are designed to ensure that customers have access to the best products from both well-known and emerging brands, all under one roof.”
“In the last six months alone, Meesho Mall saw 3.2 crore shoppers, reflecting growing consumer trust. With the addition of these new branded offerings, we are confident our customers will appreciate the enhanced variety and high-quality brands,” Agarwal said.
Zairus Master, Chief Business Officer, Honasa Consumer Limited, said, “We are excited to bring Mamearth’s products to Meesho Mall and further expand our reach, particularly in regions where access to branded, high-quality personal care products has been limited.”
“This association not only fuels our growth but also supports our mission of delivering safe and non-toxic products to households across India. As we gear up for the festive season, we are confident that our continued partnership with Meesho Mall will enable us to bring nature-inspired goodness to millions more,” Master said.
