Medimix, an Ayurvedic personal care brand, announced Amruta Khanvilkar as its new brand ambassador.
By collaborating with a regional icon like Amruta Khanvilkar, Medimix aims to strengthen its presence in key markets and take its message of natural skincare and holistic wellness to the heartlands of India.
With Amruta Khanvilkar as the new face of Medimix, the brand looks forward to strengthening its bond with consumers seeking authentic, holistic wellness, blending tradition with modern-day lifestyles.
Amruta Khanvilkar said, “Medimix has always felt like home- a name that’s been part of my growing-up years and one I’ve always trusted. To now officially be a part of the Medimix family feels incredibly special. It’s not just about endorsing a brand; it’s about sharing something I genuinely believe in with the people who’ve supported me throughout my journey. Their commitment to natural ingredients and Ayurveda reflects my own belief in embracing one’s natural self and caring for skin in the most gentle, effective way.”
Anupam Katheriya, Chief Executive Officer, Cholayil, said, “We are delighted to welcome Amruta Khanvilkar to join Medimix family as our brand ambassador. Her grace, authenticity, and strong connect with audiences make her a perfect reflection of what Medimix stand for. At Medimix, we believe in skincare that’s deeply rooted in Ayurvedic tradition while being relevant to today’s lifestyle. With Amruta on board, we look forward to spreading our message of natural, Ayurvedic care to an even wider audience across the country. It’s time to embrace Ayurved ki Achchai, Achi Twacha ke Liye – with Medimix!”
