Media Maniacs Group announced the appointment of Richa Kapoor as Brand Strategy Mentor. She brings with her nearly two decades of global marketing leadership across B2B, B2C, and D2C sectors.
She is the Founder of Pivet Marketing, where she has advised a wide spectrum of businesses on growth acceleration through integrated brand strategy, digital transformation, and narrative design. Her work blends analytical thinking with creative execution, enabling brands to stay culturally relevant while also performance-focused.
At Media Maniacs, Richa will collaborate with the agency’s leadership to mentor the brand strategy team, develop AI-augmented campaign frameworks, and embed a more structured, scalable approach to digital marketing and PR strategy. Her role will help Media Maniacs move beyond traditional campaign planning and toward a more intelligent, insight-based model driven by data, storytelling, and automation.
Surabhi Trivedi, Founder & CEO of Media Maniacs Group, said, “Richa’s strategic perspective and her ability to decode audience behavior in real-time will be a strong asset as we reimagine how brands grow in a digital-first world. Her input will strengthen our ability to deliver brand and reputation strategies that are not just creative, but also context-aware and AI-empowered.”
Richa Kapoor said, “Brands today operate in a constant state of scrutiny by algorithms, audiences, and markets alike. This demands a smarter, more empathetic approach to strategy—one that’s deeply digital and agile, reputation-conscious, and aligned with long-term business value. I look forward to contributing to Media Maniacs’ next phase of growth to push the boundaries of what modern marketing can achieve, especially at the intersection of AI, PR, and audience insight.”
