Max Fashion, a value fashion retailer, has announced Bollywood actor Siddhant Chaturvedi as its new brand ambassador. Siddhant joins Kalki Koechlin and Alaya F as part of the brand’s ambassador line-up.
The announcement comes with the launch of its latest campaign, “How New Is Your New?”, which highlights Max’s focus on evolving styles and self-expression.
The campaign reflects Max Fashion’s approach to delivering fresh styles every week, offering customers the freedom to adapt and reinvent their look. From athleisure to casual wear, the collection is designed to align with varied lifestyles and occasions.
Siddhant Chaturvedi said, “Style today is about evolution. I’m not the same person on set, at the gym, or with friends. ‘How New Is Your New?’ makes you think about those shifts, and Max captures it well with collections that keep pace with change.”
Sumit Chandna, Deputy CEO of Max Fashion, said, “Our partnership with Siddhant is a natural fit. He embodies creativity, confidence, and forward-thinking – qualities that resonate with our customers. With this campaign, we want to give them more choice and inspiration to refresh their style as often as they like.”
