Max Factor, a makeup brand, has entered the brick-and-mortar retail sector in India through a strategic collaboration between House of Beauty & Shoppers Stop.
House of Beauty leverages Shoppers Stop’s extensive retail infrastructure and customer base to provide a premium shopping experience for discerning shoppers.
Max Factor will expand its presence in India to 70 Shoppers Stop outlets by the end of the year, ensuring broader reach and greater accessibility in key cities like Delhi, Mumbai, Bengaluru, and Chennai. This strategic move will solidify Max Factor’s position in the Indian market.
The partnership will feature exclusive Max Factor products, including new launches and limited-edition collections. Customers will enjoy a unique in-store experience with opportunities to touch, feel, and try out the products, making for a more personalized shopping journey.
To enhance the shopping experience, Max Factor and Shoppers Stop will introduce exciting year-round and seasonal activations, including workshops and masterclasses, influencer meet-and-greets, product tutorials, and sampling. Customers can also enjoy personalized consultations, loyalty programs, festive offers, and gifts with purchases (GWPs). Interactive stations and consumer engagement activities, such as lucky draws, will further enrich the in-store experience, ensuring prominent visibility and a strong brand presence in all locations.
“We are thrilled to partner with House of Beauty to bring Max Factor to the Indian market, marking a significant step in Shoppers Stop’s journey towards premiumisation. This strategic collaboration leverages our established customer base and robust retail infrastructure to offer an unparalleled shopping experience. Max Factor’s high-quality products perfectly align with our product portfolio. We believe this partnership will not only elevate the beauty retail landscape in India but also foster a loyal community of beauty enthusiasts, driving long-term growth and success,” said Biju Kassim, CEO Beauty, Shoppers Stop.
Sanjali Giri, Chief Business Officer, House of Beauty, added, “We are incredibly excited to partner with Shopper’s Stop to start Max Factor’s offline journey in India. Max Factor X Shopper’s Stop is the perfect collaboration to provide the best in beauty products to a steadfast & discerning Indian consumer. We are confident that this partnership will create a dynamic and compelling presence for the brand in the market.”
In addition to expanding its retail footprint, Max Factor will offer exclusive products and special editions at Shoppers Stop locations, catering to the evolving beauty preferences of consumers. The brand will also be available online through shoppersstop.com and ssbeauty.in, further deepening its market footprint and connecting more directly with consumers.
