Match It By Softline, a brand from the house of Rupa, unveiled its latest campaign, ‘Aren’t We All Girls?’ featuring Wamiqa Gabbi, their new brand ambassador, which celebrates the courage, resilience, and multifaceted lives of modern Indian women.
The vibrant campaign features women dancing and singing to a lively anthem, united by a shared sense of empowerment. Their message is clear and bold: “Aren’t we all girls?” – a statement of solidarity and celebration of womanhood.
Match It by Softline, the new outerwear collection, is designed to meet the practical needs of the modern woman’s wardrobe. With a wide array of colours, prints, and patterns, it offers the perfect blend of style and comfort.
Vikash Agarwal, Director of Rupa & Company, said, “India’s rise on the global stage is powered by its youth, and our young women are leading the way in every sphere of life. ‘Match It by Softline’ reflects the essence of this ‘Girl Power.’ We are delighted to collaborate with Wamiqa Gabbi, our new brand ambassador, whose style and energy perfectly complement the values of our brand. With our range of pants, leggings, palazzos, and tees, we’re confident that women will love the versatility and flair of our collection.”
Wamiqa Gabbi said, “I’m thrilled to be part of this journey. Softline’s focus on comfort, style, and adaptability resonates with my own approach to fashion. It’s empowering to represent a brand that designs for the diverse needs of today’s women, offering both elegance and ease.”
