Mars Wrigley India has relaunched its flagship chocolate brand Galaxy with a new recipe, enhanced breaking design, and a refreshed new identity. The relaunch also features actor Mrunal Thakur as the brand’s new ambassador.
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, said, “Today’s Indian woman is rewriting the rules—juggling ambition, relationships, and self-expression on her own terms. In a world that often asks her to do it all, she often forgets to pause and savour moments that belong only to her. New Galaxy, with its smooth, creamy texture and rich taste, is that little everyday indulgence—a reminder that self-care isn’t selfish, it’s essential.”
Anant Agarwal, Strategic Demand Manager, Mars Wrigley India, said, “With this relaunch, Galaxy unveils a bold new avatar, where indulgence meets individuality. Every element has been thoughtfully crafted for those who take pleasure not just in their chocolate but in who they are, living every moment unapologetically.”
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “Indians, especially women, feel that giving time to yourself is an act of selfishness. With Galaxy, we wanted to take the guilt out of the self-indulgence and give her the license to be at the centre of her own galaxy.”
