MANNLICH, a direct-to-consumer men’s grooming brand, has raised $294,000 in a seed funding round led by BeyondSeed. The round also saw participation from Chandigarh Angels Network, Signal Ventures, Growth Sense, and Growth91, as well as angel investors including Arjun Vaidya (Founder, Dr. Vaidya), Arush Chopra (Founder, Just Herbs), Megha Sabhlok (Co-Founder, Just Herbs), and Gaurav Kumar (Founder, Yubi).
The fresh funds raised will be used to strengthen the company’s research and development capabilities and expand the brand’s team, particularly in R&D and branding.
Founded in 2023 by Pritam Kudev, MANNLICH is a D2C men’s grooming brand that offers German-quality products, dermatologically tested and free from harsh chemicals like parabens and sulphates.
The brand currently operates at an Annual Recurring Revenue (ARR) of $1.5 million and has achieved 4x year-on-year growth.
MANNLICH has established a strong omnichannel presence, with availability across its D2C website as well as major platforms including Amazon, Flipkart, Blinkit, InstaMart, BigBasket, and Tira Beauty.
Pritam Kudev, Founder of MANNLICH, said, “At MANNLICH, we have always believed that the best grooming routine is one you barely think about, it just becomes part of who you are. Our mission has been simple: bring German-quality grooming products within reach of every Indian man, making self-care effortless, accessible, and completely stigma-free. Growing 4x year-on-year while staying bootstrapped and profitable tells us we’re on the right path. We started with a problem worth solving. Now we have the resources to solve it at scale.”
Kuldeep Mirani, Group CEO and Co-founder, BeyondSeed “India’s men’s grooming market is evolving rapidly, with consumers increasingly seeking high-quality, effective products tailored to their needs. What stood out to us about MANNLICH is Pritam’s clear vision of making German-quality grooming accessible to Indian men. The brand is building a differentiated proposition at the intersection of quality, affordability, and everyday usability, and we are excited to support its next phase of growth.”
