Mankind Pharma, a pharmaceutical company, announced actor Rajkummar Rao as the new brand ambassador for its flagship brand, Nimulid Strong for Pain Relief Gel & Spray.
As the first major launch of the year for Mankind Pharma in this category, Nimulid Strong has sold around 20 lakh gels and 10 lakh sprays units, contributing approximately ₹15 crore in its first year.
The range is available in two potent formats: Nimulid Strong Gel for long-lasting relief and Nimulid Strong Spray for a hassle-free, on-the-go application, perfectly suited for active individuals.
Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, said, “We’re absolutely thrilled to welcome Rajkummar Rao to the Mankind Pharma family, representing Nimulid Strong. Rajkummar’s authenticity, relatability, and incredible craft resonate deeply with our audience, making him the ideal choice to represent Nimulid Strong – ‘The Neck Pain Specialist.’ Our mission is to empower individuals to overcome these challenges and lead pain-free lives, and with Nimulid Strong, they can experience relief in as little as 2 minutes. With Rajkummar on board, we’re confident we’ll strengthen Nimulid Strong’s position as a trusted and highly effective solution for quick, localized relief.”
Rajkummar Rao said, “As an actor, I understand the importance of being able to perform at your best, and pain can really get in the way of that. Nimulid Strong’s promise of 2-minute relief for neck pain is a game-changer. It’s a product that truly resonates with the everyday struggles we face, whether from long hours, screen time, or just daily stress. I’m excited to be a part of the Mankind Pharma family and to endorse a brand like Nimulid Strong that offers such effective and quick relief, helping people get back to their lives without pain holding them back.”
