Manappuram Finance, a non-banking financial company (NBFC), announced the appointment of Deepak Reddy as its new Chief Executive Officer.
A respected industry veteran, Reddy is widely recognised for his exceptional leadership in building high-performing and empowered teams that deliver long-term, profitable businesses. He brings with him over three decades of extensive experience in leading diverse business verticals and managing human capital across prominent financial institutions.
Before joining Manappuram, Reddy was associated with Bajaj Finserv for over 17 years, where he played a pivotal role in the company’s transformational journey. He successfully launched and scaled several key businesses, including Business Loans, Personal Loans, Doctor Loans, Vendor Financing, and Solar Financing. In his most recent role, he led the Rural, Insurance, and Gold Loan businesses.
He also served as the Head of Human Resources at Bajaj Finance and was instrumental in shaping the company’s HR strategy and practices. He was also the first Group Head of Human Resources at Bajaj Finserv, where he shaped its group-level HR philosophies and practices.
Prior to his tenure at Bajaj Finserv, he spent over nine years at American Express, where he headed the Personal and Small Business Loans business and held the role of Director – Platinum Credit Cards.
He began his career with MIRC Electronics (ONIDA) and Standard Chartered Bank, gaining early experience in distribution and partner management across consumer products and financial services.
As CEO of Manappuram Finance, Reddy will be primarily responsible for steering the company and its subsidiaries through the next phase of growth and innovation, including strengthening the company’s core businesses of gold loans, vehicle finance, microfinance, MSME loans, housing finance, and digital lending, while enhancing organisational culture, leadership depth, governance, and customer-centricity.
He holds a Bachelor of Commerce degree and a PGDM from TAPMI, Manipal.
V. P. Nandakumar, Managing Director and current CEO of Manappuram Finance, said, “We are happy to welcome Mr Deepak Reddy as our new CEO. His vast experience in financial markets and in developing high-performance teams will not only strengthen the company’s core business but also open new avenues for growth and excellence.”
