Mamaearth has announced its presence in Canteen Stores Department (CSD) under the Ministry of Defence, across India. This collaboration represents a key milestone in the brand’s expansion strategy, allowing it to connect with a broader audience and meet the distinct needs of consumers nationwide.
Varun Alagh, CEO & Co-founder, Honasa Consumer Limited comments, “Mamaearth has always focused on reaching our consumers wherever they are, and our presence in the CSD channel under the Ministry of Defence reflects this commitment. We recognized the potential within the CSD network and have successfully established a presence in every state where CSD operates. The response has been incredibly positive, with Mamaearth products quickly becoming a consumer favorite.”
