Florsheim, the 132-year-old global footwear brand has appointed Makani Creatives as its creative agency to handle Brand Development and Brand Communication mandate.
This partnership comes at a time when Florsheim is launching a new line of products, and a new retail strategy and is looking at the Indian market with renewed intent.
Makani Creatives, an integrated brand communication, will leverage its deep understanding of the fashion and lifestyle sector to reshape Florsheim’s brand narrative across traditional and digital platforms.
Pavan Punjabi, Chief Integration Officer at Makani Creatives, said, “It’s exciting for us to partner with this legacy brand at a time when it is reinventing itself with a future focus.”
Speaking on the vision for the brand, Sunil Renukaiah, Business Head, Florsheim India, said, “We are happy to partner with Makani on what is a new direction for Brand Florsheim in India. Together we are sure we can capture the imagination of the Indian Audience.”
Founded in Chicago in 1892, Florsheim has a rich heritage of creating high-quality men’s footwear that blends timeless design with innovative craftsmanship. The brand has had a presence in India since the 1990s and is now looking to accelerate its growth and reach a broader audience.
