Mahindra has teamed up with Gaana to transform the in-car audio experience in its latest electric SUVs, the BE 6e and XEV 9e. This collaboration incorporates Dolby Atmos technology into Mahindra’s eSUVs, enhancing the in-car entertainment experience. With Gaana, users can enjoy high-quality music tailored to this advanced audio system.
With Gaana’s seamless integration into Mahindra’s electric vehicles, music lovers can enjoy an immersive audio experience powered by Dolby Atmos, offering enhanced space, clarity, and depth. This cutting-edge technology transforms the vehicle cabin into a dynamic audio arena.
Gaana continues to lead in automotive infotainment, strengthening its position as a pioneer in in-car entertainment. As India’s top premium audio streaming platform, Gaana offers a vast library of Indian and international music, exclusive audio shows from Mirchi, and an extensive collection of podcasts curated by top creators.
The Gaana app further improves usability with features like playlist import, party mode, song detection, and screencasting, making it a must-have for audiophiles. The ability to stream Dolby Atmos content sets Gaana apart as a leader in the audio streaming industry.
Gaana took a bold step in September 2022 by moving entirely behind a paywall, solidifying its place as India’s premier subscription-based audio platform. Following its acquisition by ENIL, Gaana continues to thrive as a symbol of innovation and resilience in a video OTT-dominated landscape.
Yatish Mehrishi, CEO of Entertainment Network India Limited, said, “Gaana has always been at the forefront of innovation in the audio streaming space. By integrating Dolby Atmos with Mahindra’s cutting-edge electric vehicles, we’re setting a new standard for in-car entertainment. This partnership reflects our commitment to delivering premium audio experiences that meet the evolving needs of today’s consumers.”
