Mahindra Lifespace Developers, a real estate and infrastructure development company has announced the appointment of Abhimanyu Mathur as Chief Marketing Officer (CMO).
Abhimanyu is a seasoned marketing professional with over 25 years of experience across diverse sectors, including FMCG, durables, corporate brands and media. He has held significant roles in and worked with leading organizations like Lowe Lintas, Guiltfree Industries Ltd (R P Sanjiv Goenka Group) and Hindustan Unilever.
His expertise extends across Asia, Africa, Latin America, and the Middle East, where he has successfully launched new brands and developed categories. He has played a key role in several impactful and widely recognized campaigns, including Mahindra’s Rise refresh, Nanhi Kali, Mahindra Racing, the Swachh Bharat ‘Darwaza Bandh’ campaign, Clinic Plus, Freecharge, Vim, Pureit, and Wheel Detergent. Additionally, he has led award-winning campaigns for the Mahindra corporate brand, Nanhi Kali, ABP News (brand migration), Fair & Lovely, Freecharge, and Wheel, showcasing his innovative marketing strategies that have driven business growth.
Abhimanyu joins Mahindra Lifespaces, from his previous role within the Mahindra Group as Vice President Brand – Corporate Brand. At MLDL, he plays a key role in strengthening the Lifespaces brand as the company expands its presence in the premium segment.
Abhimanyu has delivered award-winning campaigns at the Effies, AMES, Tambulli, Abby, Kyoorius, E4M India Content Marketing, E4M Do Good, E4M India Marketing, Digis, Brand Equity Shark, BW Merit, Mad over Marketing and others.
Abhimanyu holds a Diploma in Management from the K.J. Somaiya Institute of Management Studies & Research, a B.Com from Sydenham College, and has completed his schooling at The Doon School.
