Magic Moments Vodka, a vodka brand announced its partnership with Bollywood actress Kriti Sanon as its new brand ambassador.
Magic Moments Vodka has partnered with Kriti Sanon to elevate its brand experience and strengthen its presence in both existing and emerging markets.
“We are absolutely pumped to have Kriti on board. She’s smart, stylish, and fearless, just like the new-age consumer we speak to. With this campaign, we are not just raising a toast to the moment; we are owning it. This is a new chapter for Magic Moments, and we are excited to make it magical,” said Abhishek Khaitan, Managing Director, Radico Khaitan.
Amar Sinha, COO at Radico Khaitan said, “Radico is super excited to bring together India’s No. 1 vodka with Bollywood’s No.1 power-packed face.”
Kriti Sanon said, “Magic Moments is all about owning your vibe and celebrating life as it comes, in its raw and untampered form. I am super excited to join the Magic family. This partnership is fun, it’s fierce, and it’s full of energy, just the way I like it. Here’s to living the moment, one magic at a time!”
