Madhavbaug Clinics, a chain of Ayurvedic clinics and hospitals, announced the appointment of Eggfirst, a Mumbai-base advertising agency as its Agency of Record (AOR). This strategic partnership aims to enhance Madhavbaug’s brand presence and outreach, leveraging Eggfirst’s expertise in semi-urban and rural advertising.
As part of this collaboration, Madhavbaug has signed up renowned actor and philanthropist Sonu Sood as their brand ambassador.
Rohit Madhav Sane, Founder and MD of Madhavbaug, said, “At Madhavbaug, we have successfully treated more than 10 Lakh patients with our evidence-based Ayurvedic healthcare treatments for cardiac, diabetic, and other ailments. We have 350+ clinics and 150 published research papers, including publications in Lancet. An agency like Eggfirst and Sonu Sood’s health-conscious persona and extraordinary work for the underprivileged make him an ideal representative of our brand.”
Sonu Sood said, “Health is the foundation of a fulfilling life, and Madhavbaug’s approach to preventing and managing lifestyle diseases is truly inspiring. I am honoured to be a part of this journey to encourage people to take charge of their health.”
Ravikant Banka, Founder and CEO of Eggfirst Advertising, said, “Madhavbaug is a pioneer in integrating traditional Ayurvedic wisdom with modern medical practices to combat lifestyle diseases. I have personally reversed my diabetes with Madhavbaug! And now, having Sonu Sood as the face of the brand enhances the credibility of the brand. Sonu’s dedication to health and his role as a trusted figure in society align seamlessly with the values of Madhavbaug.”
Yogesh Walawalkar, Senior Vice President of Marketing at Madhavbaug, said, “This collaboration with Eggfirst and Sonu Sood as our ambassador marks a key milestone for Madhavbaug. With Eggfirst’s expertise and Sonu Sood’s credibility, we are set to create campaigns that inspire people across India to lead healthier lives.”
