Lumio, a consumer electronics brand, announced the appointment of Varun Nair as Head of Marketing. In this role, Varun will lead Lumio’s brand, marketing, and go-to-market strategy.
Varun brings over a decade of experience across brand strategy, media, digital, community building, and product marketing.
He joins Lumio after serving as Head of Brand Marketing at POCO India, where he led brand strategy, media buying, community initiatives, social media, and partnerships, building a strong consumer connect in a highly competitive smartphone category.
Prior to POCO, Varun led PR, brand, and digital marketing for the cycles and electric vehicle businesses at TI Cycles of India, where he played a key role in brand positioning, digital transformation, and the launch of EV products. His earlier experience includes leadership roles at 22feet Tribal Worldwide and Experience Commerce, managing marquee brands such as Toyota, Lexus, Lenovo, MRF, and Amazon, and beginning his career at Ogilvy.
Kailash Sankaranarayanan, COO and Co-founder of Lumio, said, “At Lumio, we are building a brand that listens before it speaks. We are focused on finding the real pulse of the consumer and translating that into products and stories that feel authentic. Varun’s experience in building communities, shaping narratives, and creating culturally relevant brands makes him a natural fit for Lumio as we scale.”
Varun Nair said, “What drew me to Lumio is its intent to do things differently. This is not a brand built in boardrooms alone, but one shaped by real consumer insights, community feedback, and honest storytelling. Lumio has a strong product foundation, and I’m excited to help build a brand that feels human, relatable, and genuinely connected to the people it serves.”
