LS Digital, an integrated Digital Business Transformation (DBT) company unveiled CRAFT, a dynamic and powerful approach designed to elevate how brands connect, engage, and grow in a fast-paced digital landscape.
CRAFT stands for CReating connections, Amplifying experiences, and Transforming impact. CRAFT aims to revolutionise how brands interact with their audiences by harnessing the power of hyper-personalised, multilingual creative content that speaks directly to individual consumers.
It aims to bridge the gap between brand messages and audience relevance, ensuring that every communication enhances a brand’s presence across the digital ecosystem.
CRAFT Amplifies Experiences by turning every digital moment into a dynamic, immersive activation. Whether through bold out-of-home experiences or captivating digital activations, CRAFT ensures your brand resonates across all touchpoints, making each interaction not just engaging, but unforgettable.
CRAFT focuses on Transforming Impact, by delivering high-quality video content at scale, ensuring optimal utilisation of marketing spending while driving real, measurable growth. In today’s video-first world, CRAFT empowers brands to deploy video solutions that don’t just tell stories, they elevate them.
“CRAFT is a new way of thinking about how brands engage in today’s fragmented digital world. It allows brands to go beyond superficial interactions, helping them build meaningful, lasting connections that drive real business results. We are not going the conventional touchpoints approach but more like identifying the new and emerging ways where consumer can connect with the brands at speed,” said Manesh Swamy, Managing Director & Chief Creative Officer – LS Creative at LS Digital.
Manesh Swamy further added, “With CRAFT, we empower brands to engage their customers seamlessly across multiple platforms. The integrated approach of CRAFT ensures that brands can deliver impactful, consistent messages to their audience, no matter where they are.”
Highlighting how these services would benefit the brands, Manesh Swamy said, “CRAFT represents the future of digital engagement for brands committed to deeper connections and meaningful impact. By integrating creative, technology, and data services, CRAFT empowers brands to streamline their communication strategies, creating customized, scalable experiences that transform customer relationships and drive business growth across every touchpoint in the omnichannel funnel.”
