Lowe Lintas, an advertising agency announced the appointment of Kapil Batra as President at its Mumbai office, effective immediately. He will report to Prateek Bhardwaj, Chief Creative Officer (CCO), to further strengthen the agency’s creative and strategic vision.
Kapil Batra brings over two decades of experience in the advertising industry, with a track record of creating iconic campaigns. His prior experience includes leadership positions at Wieden + Kennedy India and McCann Erickson.
His body of work includes the much-celebrated “PayTM Karo” campaign, the endearing “Share a Coke” series, the evergreen “Mirchi Sunne Wale Always Khush (Rudaali)”, Yatra.com’s “Ehsaan mat lo, discount lo”, Happydent’s “Dikha Bateesi kar baat achhi si” campaign and the widely acclaimed “Dettol Soap Bubbles” activation. Kapil’s creative genius has been recognized at prestigious platforms including Cannes, D&AD, Clio, One Show, Spikes Asia, and Effies, among others.
Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas said, “To me, Kapil embodies what Lowe Lintas has stood for over the decades – total commitment to creative excellence and a collaborative, team-first approach. His work on PayTM, Perfetti and Coca-Cola is legendary, and I have no doubt that his creativity will propel and inspire the team to new creative heights. Along with Sarvesh Raikar and Madhu Noorani in Mumbai, Vasudha Misra in Delhi, and Arpan Bhattacharyya and Litna Das in Bangalore, our senior creative leadership team is complete and ready for the future.”
Kapil Batra, President of Lowe Lintas, said, “Joining Lowe Lintas as President of the Mumbai office is an incredible opportunity to be part of an agency that consistently pushes the boundaries of creativity. Lowe Lintas has a rich legacy of creating work that is not just memorable but also meaningful. I am excited to contribute to this legacy and work alongside Prateek Bhardwaj and the immensely talented team here to create campaigns that resonate with audiences and make a real difference for our clients.”
