LoveLocal, a hyperlocal e-commerce platform, has launched its own dedicated delivery partner network, to enhance service quality for its customers and retailer partners.
Launched in January 2020 by Akanksha Hazari, LoveLocal is an Indian e-commerce platform and service that digitizes local retailers (kirana stores) and connects them with nearby consumers for online shopping and delivery. It aims to empower local businesses while providing customers with convenience, quality, and guaranteed freshness.
Known for specialising in solving for freshness via trusted local retailers, with hero categories of FNV and MNF, the platform now builds on this strength with the new network.
The new delivery system brings last-mile operations in-house, enabling faster deliveries, better order accuracy, and a more dependable shopping experience across the neighbourhoods the platform serves.
By owning the delivery chain end-to-end, LoveLocal will work more closely with local retailers to streamline order flow and reduce delays. The company said the shift will help stores manage demand efficiently while ensuring customers receive fresh products with the consistency they expect.
To mark the launch, LoveLocal is introducing its 6-Star Experience Campaign, a premium service layer designed for new customers. Delivery partners will be seen in distinctive pink uniforms, reinforcing the brand’s focus on a personalised, concierge-style interaction at the doorstep. First-time customers will also receive curated goodies and a surprise gift with their orders.
The platform offers two-hour delivery, powered by over 820+ digitised stores across Mumbai. Customers also benefit from a wider assortment of essentials and fresh produce, competitive daily pricing, and the convenience of shopping from neighbourhood retailers they already trust.
The company provides small retailers with digital storefronts, logistics support, payments, marketing tools, and analytics. This reduces operational costs by leveraging existing retail supply chains rather than creating separate infrastructure.
LoveLocal has raised nearly $30 million from investors including Vulcan Capital, Andreessen Horowitz, and Blume Ventures.
Akanksha Hazari, Founder of LoveLocal, said, “A great shopping experience is not defined only by selection or speed. It is shaped by the final interaction at the doorstep. By establishing our own delivery partner network, we are raising the standard of that moment for both customers and retailers. The 6-Star Campaign takes this forward by turning each delivery into a thoughtful, welcoming experience that captures the everyday warmth of neighbourhood shopping and gives it a premium edge.”
