Loom Crafts, a manufacturer of all-weather luxury outdoor furniture in India, has roped in Bollywood actress Urvashi Rautela as its brand ambassador.
As part of the collaboration, the actress has been featured in various marketing, ad and endorsement campaigns of the outdoor furniture brand.
Aimed at amplifying brand visibility, especially across digital and social media space, the collaboration is a natural unison as both Loom Crafts and Urvashi embody an elite and luxurious lifestyle.
Loom Crafts MD & CEO Rahul Jindal said, “Loom Crafts has over the decades adhered to the motto of luxury meeting nature, prioritizing comfort with eco-friendly outdoor setups. While we have a robust offline presence with exclusive franchise stores across key cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Jaipur, Coimbatore, Chennai, Dehradun etc, we intend to further bolster our online presence. This is in sync with our vision of catering to consumers directly and fulfilling their most pertinent outdoor needs. We are elated that Ms Urvashi Rautela is amplifying our message to a wider audience.”
