Swiss watchmaker Longines has announced Bollywood actress Sara Ali Khan as its new Friend of the Brand, aligning her public presence, sense of style, and screen work with the brand’s long-standing focus on elegance and continuity.
Through this collaboration, Longines continues its focus on individuals whose public identity aligns with the brand’s emphasis on authenticity, purpose, and grace.
Sara Ali Khan, Friend of the Brand, Longines, said, “I’m delighted to begin an association with Longines, a brand I’ve long admired because we echo similar values. Their timeless elegance, and their respect for legacy truly resonates with me. Longines values authenticity, celebrates grace and precision, and inspires confidence. I couldn’t be happier to join them as Brand Friend.”
