Lokal App, a hyperlocal updates and local content platform, has announced the appointment of Sagar Panda as Regional Head – Digital Business – West & North India Market.
With nearly two decades of experience in the media and advertising industry, Sagar brings a wealth of knowledge in integrated digital media sales, Branded content advertising, and business development.
He joins the Publisher Platform from Sakal Media Group after working as Regional Business (West & South) for more than a year.
Previously, Sagar served as Associate Director – Growth & Partnership at Zee5. Throughout his career, he has held leadership and sales roles across several well-known organizations including Zee Entertainment, Sakal Media Group, The Hindu Group of Publication, India Television, Network18 Media, and Dalal Street Investment Journal.
Sagar’s areas of expertise span Advertising, Online Ad Sales (Display & Programmatic), Brand Solution Sales, Native Content Sales, Sponsorship-driven IPs, Concept Selling, Direct Sales, and Revenue Forecasting. His comprehensive experience also includes team building and management and consistently achieving revenue targets across traditional and digital platforms.
In his new role, he will primarily focus on leveraging digital ad sales to support this core mission.
Sagar Panda said, “This is more than just a new designation; it’s a bold opportunity to steer a visionary hyperlocal platform at the forefront of media evolution and hyperpolarization innovation. Together, we’re redefining how stories are told, communities are engaged, and impact is scaled. Our collective efforts will be crucial in achieving these goals.”
