Lloyd, a consumer durables brand from Havells India, has appointed actor Vijay Sethupathi as its brand ambassador to strengthen its presence in Tamil Nadu.
The partnership aims to enhance Lloyd’s regional presence by resonating with local consumers through innovative products tailored to the region’s climate and lifestyle.
The new campaign focuses on Lloyd’s innovative products and its commitment to quality and customer satisfaction. The campaign will be promoted across digital, social media, print, and outdoor platforms.
Vijay Sethupathi’s endorsement is set to enhance Lloyd’s visibility and appeal in Tamil Nadu. This partnership reinforces Lloyd’s commitment to quality and innovation while creating a deeper connection with consumers in Tamil Nadu.
This collaboration accentuates Lloyd’s efforts to address local preferences with products that are built to withstand Tamil Nadu’s unique climatic and lifestyle needs, from energy-efficient air conditioners to powerful washing machines designed to handle diverse fabric needs.
Yogesh Kumar Gupta, Executive Director, Havells India added, “Tamil Nadu is a strategically important market for us, and we’re constantly looking for ways to deepen our presence here. By partnering with a celebrated figure like Vijay Sethupathi, we are confident in enhancing Lloyd’s visibility, brand awareness and establishing a stronger connect with the people of that region. We have an exciting lineup of products coming up and with this collaboration we are sure to make a significant impact in this key market.”
Commenting on the partnership, Rohit Kapoor, EVP of Marketing Communications, Havells India said, “We are delighted to welcome Vijay Sethupathi to the Lloyd family. His immense popularity and genuine connection with people make him an ideal representative for our brand. Our focus is on providing quality, reliability, and convenience, and this partnership strengthens our commitment to delivering products that meet the everyday needs of our consumers.”
