Liqvd Asia, a digital-first advertising agency, has announced the acquisition of AdLift, a global performance marketing and SEO agency.
Leveraging AdLift’s global expertise, the combined entity aims to enhance client engagement, optimize ad spending, and set new industry benchmarks for performance marketing.
Founded in 2013, Liqvd Asia has built a strong reputation for pioneering digital branding and content-driven campaigns. By acquiring AdLift, a company known for data-driven performance marketing, the agency strengthens its position as a full-funnel marketing leader, offering clients holistic, ROI-driven strategies that maximize brand impact and accelerate growth.
With this acquisition, Liqvd Asia expands its service portfolio, blending creativity with analytics to craft high-performance marketing strategies. Clients will benefit from cutting-edge AI-powered marketing, automation, and precision-targeted campaigns that drive measurable results.
AdLift’s leadership team will continue managing business functions within a joint leadership framework, reporting to the Liqvd Asia board.
Liqvd Asia plans to invest in AI-driven platforms, automation technologies and integrated digital transformation services. The acquisition also paves the way for strategic partnerships and global expansion.
Arnab Mitra, Founder & Managing Director of Liqvd Asia, said, “In today’s digital-first world, brands require seamless, data-driven marketing strategies that enhance visibility and drive meaningful engagement. This acquisition marks a natural evolution in our journey to create an end-to-end marketing powerhouse that blends storytelling with performance at scale. With AdLift’s expertise in data-led strategies complementing our creative strengths, we are poised to redefine marketing excellence and deliver transformational business results.”
Prashant Puri, Co-Founder & CEO of AdLift, said, “AdLift has always focused on delivering high-impact SEO and performance marketing solutions. Joining forces with Liqvd Asia allows us to scale our capabilities, offering brands a 360-degree marketing approach that is creative, data-driven, and customer-centric. This acquisition is not just about expansion—it’s about setting new benchmarks in digital marketing innovation.”
