Linkrunner, an AI-powered app attribution and analytics platform (MMP), has raised ₹5 crore ($560K) in a pre-seed funding round led by Titan Capital, with participation from angel investor Samir Sood and early-stage venture firm 2AM.VC.
The funds raised will be used for hiring across engineering, data science, and sales, as well as driving product innovation and go-to-market efforts across India. With this new capital, Linkrunner also plans to strengthen its product and market presence by enhancing its AI-driven attribution engine, which automatically aligns campaign data across channels, and preparing for global expansion beyond India.
Founded in 2024 by Shreyans Sancheti and Darshil Rathod, Linkrunner is an AI-driven app attribution and analytics platform (MMP) designed for modern consumer apps. It provides accurate tracking and analytics for marketing campaigns, enabling businesses to monitor every link click, app download, and revenue generated from various marketing channels, including paid ads and influencer collaborations.
It helps companies track customer metrics, manage advertising spends, and make data-driven growth marketing decisions. The solution helps organisations optimise their marketing strategies and enhance return on investment.
Linkrunner claims to have gained traction with fast-growing consumer apps such as Stimuler, Grapevine, Fold Money, Abcoffee, Jumbo Gaming, Lingopanda and more.
Shreyans Sancheti, co-founder of Linkrunner, said, “Today major ad networks like Google/Meta don’t recognize any Indian mobile measurement partners, which limits options for the consumers. We realized there was no simple, cost-effective app attribution platform designed for Indian companies. This round will help us build one of India’s first homegrown AI-driven MMPs, something that empowers companies with actionable data and global-level capabilities.”
Spokesperson at Titan Capital said, “Linkrunner is solving a real and growing need of data attribution in India’s app ecosystem. Their platform helps to unify data from different marketing platform to enable companies in making better data-driven decisions. We’re excited to support Shreyans and Darshil as they build a product that can redefine app analytics in India.”
