Limelight Lab Grown Diamonds, a lab-grown diamond luxury brand, announced the appointment of Rupali Shrivastava as its new Chief Marketing Officer (CMO).
Rupali joins the leadership team with a sharp focus on accelerating brand growth, expanding consumer reach, and driving deeper engagement.
With a strong track record in retail and brand marketing, Rupali has led consumer-centric strategies across leading brands including Malabar Gold & Diamonds and Rio Tinto.
Rupali Shrivastava, said, “The lab-grown diamond industry is witnessing exponential global interest, driven by conscious consumers who are seeking sustainable, high-quality diamonds without compromise. Limelight stands at the forefront of this transformation in India, and I’m excited to build on this momentum bringing in fresh storytelling, digital depth, and retail excellence that aligns with what today’s consumers truly care about.”
Pooja Madhavan, Managing Director of Limelight Lab Grown Diamonds, said, “In the current phase of the Brand in term of scale & tapping into the large opportunity ahead of us, it is imperative that we continue to add exceptional talent at every level of the organization. Rupali’s understanding of premium retail, her sharp consumer lens, and her experience in building disruptive category-defining companies makes her a great fit for Limelight. Her experience at the intersection of global strategy and local nuance will be key as we scale the brand in India and internationally.”
