Limelight Diamonds, a lab-grown diamond jewellery brand, has raised ₹250 crore. The fresh capital will be deployed towards accelerating retail expansion and strengthening design possibilities.
Limelight Diamonds also announced a major expansion into in-house diamond growing & manufacturing capabilities. This integration significantly reduces dependency on third-party suppliers, strengthens cost control, and enables faster product launches, exclusive collaborations, and consistent quality across all consumer touchpoints.
Founded in 2019 by Pooja Sheth Madhavan, Kalpan Dalal and Nirav Bhatt, Limelight Diamonds plans to reach 200 stores by 2027. By combining science, design innovation, and ethical practices, the brand continues to appeal to a new generation of consumers seeking transparency, sustainability, and fulfilling their design aspirations.
Pooja Madhavan, Founder and MD, Limelight Lab Grown Diamonds, said, “This capital raise and vertical integration mark a defining moment in Limelight’s growth journey. It enables an end-to-end control across the value chain, offering enhanced transparency, traceability and technological innovations. This will strengthen our business and equip us to scale responsibly while continuing to deliver superior quality and value to our customers. By providing a “rocks to retail” offering to consumers, we are not just growing the brand; we are building the foundation for the future of fine jewellery in India and globally.”
