Let’s Try, a homegrown snack brand has raised $2.5 million in its latest funding round led by SWC Global, a Singapore-based venture firm. The round also saw participation from existing investors, including Wipro Consumer, 100Unicorns, Venture Catalysts, and Aman Gupta (co-founder of boAt Lifestyle).
The fresh capital raised will be used to deepen its footprint across Tier 1, 2, and 3 cities, enhance its supply chain infrastructure, and strengthen backend operations. The funds will also support the introduction of several new health-focused SKUs aimed at meeting the rising demand for guilt-free indulgence.
Let’s Try will also invest in both digital and offline brand-building initiatives, reinforcing its omnichannel presence across e-commerce platforms, direct-to-consumer (D2C) channels, and modern trade.
“Our vision has always been to bring premium-quality snacks to every Indian household at accessible prices. With this new round of funding, we aim to scale our distribution, boost our marketing efforts, and launch innovative products in the better-for-you snacking space,” said Nitin Kalra, Founder & CEO of Let’s Try.
“Let’s Try has strong brand alignment with current consumer needs and has demonstrated robust business performance. Its strong presence in both online and offline channels, combined with in-house manufacturing capabilities, positions Let’s Try to scale and compete with established brands rapidly,” said Tuck Lye Koh, Founding Partner at SWC Global.
“The team at Let’s Try has cracked the code for delivering great taste without compromising quality or health. Their growth trajectory, operational depth, and brand resonance among modern Indian consumers make them a standout player in the FMCG sector,” said Rajesh Mane, Partner at 100Unicorns.
Founded in 2021 by Nitin Vinod Kalra, Let’s Try is a premium snack brand that provides a variety of tasty, healthy and innovative snacks at an affordable price. Let’s Try offers a diverse range of products, including traditional namkeens, wafers, cookies, cakes, and sweets.
Let’s Try was featured on Shark Tank India Season 1 in 2021, where it secured ₹ 45 lakhs for 12% equity from Anupam Mittal and Aman Gupta.
In three years, Let’s Try has scaled from ₹1 crore in revenue to ₹120 crore in annual recurring revenue (ARR). The company has set its sights on crossing ₹1,000 crore in revenue by 2028.
