Lenskart, an eyewear brand has announced the launch of its brand-new product line titled ‘Hip Hop Collection.’ This range of eyewear aims to celebrate the bold and rebellious spirit of hip-hop culture.
In collaboration with multi-platinum rapper DIVINE, Lenskart has created a unique line that combines eclectic fashion with the fearless attitude of hip-hop. More than just accessories, these pieces embody ambition, attitude, and authenticity.
The collaboration marks a significant milestone for both Lenskart and DIVINE, with the collection being designed for durability and individuality. Using lightweight TR90 and stainless steel materials, the eyewear ensures comfort while offering a bold aesthetic. This new line is a reflection of Lenskart’s commitment to producing eyewear that is both fashionable and functional.
Commenting on the launch Ramneek Khurana, Co-Founder, Lenskart said, “At Lenskart, we believe in creating eyewear that not only enhances vision but also serves as a medium of self-expression. The Hip Hop Collection is a testament to our commitment to innovation and style. With DIVINE as the face of this collection, we are thrilled to bring a flavour of hip hop culture to our customers, empowering them to be bold and authentic in their choices.”
DIVINE states, “Hip hop is a way of life, a mindset, a form of expression. This collection captures the essence of a culture and movement I’m very passionate about, allowing individuals to make a statement and embrace their individuality. I’m excited to collaborate with Lenskart and can’t wait for everyone to experience the magic of this Hip Hop Collection.”
