LegUp, a caregiving tech startup has raised ₹2 crore (~$250K) in a pre-seed funding round led by Bluebridge Capital. This is the company’s first official investment since its inception in May 2024.
The funds raised will be used to enhance its technology, product expansion, and nationwide scaling.
Additionally, a significant portion of these funds would go towards the development and launch of two of its upcoming mobile apps – a customer-facing app that will facilitate end-users to directly book caregiving services through the LegUp platform, and a dedicated app for caregivers to find jobs/gigs and address their professional concerns.
It will expand its service offerings to include geriatric care and concierge services. It will enhance AI-driven recruitment technology for better caregiver matching. By the end of 2025, it will scale operations beyond Bengaluru to major cities like Mumbai, Hyderabad, Pune, and Delhi and bring over 1 lakh caregivers across the country onto LegUp’s tech-enabled platform.
Ananthu V, Co-Founder, LegUp said, “We are elated to announce LegUp’s maiden pre-seed funding powered by BlueBridge Capital – a pivotal milestone in our journey of positively transforming the fragmented and unstructured caregiving services landscape. Through our trusted, game-changing platform designed to connect families with skilled, compassionate caregivers, we at LegUp are committed to nurturing a credible and steadfast caregiving ecosystem across India, while empowering countless families with trusted and reliable caregivers for their personalized and compassionate care needs. We are also simultaneously helping the nation’s caregivers to obtain better job opportunities, higher and more predictable monthly earnings, standardization of job roles, enhanced job security, and much more, thus addressing and bridging the gaps between both ends of the spectrum. We will be, going ahead, embracing a fully tech-driven approach that shall assist us scale significantly, and move faster and closer to our vision of redefining the nation’s caregiving space.”
Jerin Mathew and Mahesh Narayanan MS, Co-Founders of LegUp said, “At LegUp, our journey is rooted in empathy, driven by purpose, and powered by trust. Our pre-seed funding comes just at the right time when we have successfully established our platform-market fit, post helping 500+ families navigate their diverse caregiving challenges, and showcased our platform’s transformative potential, especially in terms of formalization of India’s caregiving economy. The surge of nuclear families in India in the recent past has necessitated a new and revolutionary approach to reshape caregiving, and that’s exactly what we at LegUp are enabling, combining our tech-driven approach with human empathy, expertise and trust. As we continue to expand our services, geographical footprint and the trusted LegUp caregivers’ network, and launch new verticals such as geriatric care and concierge services, we are poised to cater to the evolving needs of both urban and semi-urban families, addressing the unique challenges of various demographics, while ensuring optimal comfort, dignity and peace of mind for every individual we serve along the way.”
Founded in 2024 by Mahesh Narayanan MS, Ananthu V and Jerin Mathew, LegUp offers a range of superlative caregiving/companion services catering to baby care and elder care segments – including Japa Nanny, Babysitting, Elderly Homecare Attendants, among other services.
The platform has already onboarded over 10,000 skilled caregivers, each rigorously verified and trained to provide exceptional care. LegUp is currently experiencing a revenue growth of 40% month-over-month, demonstrating growing demand for its high-quality caregiving services.
LegUp is currently generating ₹22 lakh in monthly recurring revenue (MRR) and aims to reach ₹15 crore in annual revenue in the upcoming fiscal year. After this BlueBridge Capital investment, the startup is also gearing up for another funding round later this year.