Leezu, a personal care brand has closed its pre-seed funding round, securing an undisclosed amount.
With the newly acquired funding, the brand plans to accelerate product development, broaden its catalog, and optimize distribution channels to further solidify its presence in the market.
“Pleasure is a universal human aspiration, and the market potential for pleasure products is immense. These products can bring positive change to people’s lives, and everyone deserves access to the best options at the best prices. Our mission is to deliver millions of moments of joy—quite literally. We are thrilled to announce our successful fundraise with Leezu’s, which will enable us to expand and scale up our product range, team, and distribution channels, and further accelerate our brand’s growth,” commented Hanna Strömgren Khan, CEO of Swedish Brand Incubator Bozzil, Co-founder of Leezu’s.
“My vision is for sex toys and lubricant to become as widely available, affordable, and destigmatized as any other everyday wellness item—like toothbrushes or face wash. I want sexual wellness and pleasure to become more gender-equal, inclusive, and accessible for all. My hope is that conversations about pleasure become something people are eager and happy to engage in, without embarrassment. I envision a future where consumers have access to a wide array of high-quality products and the joy of discovering a universe of options, backed by scientifically accurate, judgment-free information and solutions for all their sexual wellness needs. My goal is for Leezu’s to be at the forefront of a pleasure revolution. From the inception of my digital platforms seven years ago, my overarching vision has been to create a world where all sexual experiences are consensual, safe, and pleasurable. This vision remains my core motivation and continues to drive all my efforts,” said Leeza Mangaldas, Co-Founder, Leezu’s.
The investment was secured from a group of angel investors who recognize the unique impact Leezu’s is making in the Indian sexual wellness market.
One of the investors commented, “Education and safety are at the heart of everything the company does. Leeza and Hanna are building a great business that is already making a positive impact on the conversation around sexual wellness in India.”
Founded in 2023, Leezu’s was built on a shared vision of creating a pleasure-positive India. The brand combines award-winning sexuality educator Leeza Mangaldas’ expertise in pleasure products and education with Bozzil CEO Hanna Strömgren Khan’s experience in brand building.
Together, they aim to to eliminate the stigma surrounding sexuality and pleasure, enhancing intimacy through joyful and innovative sexual wellness products, with a focus on local relevance and education.
Within its first year, Leezu’s has experienced an impressive 5x growth, driven by the popularity of its best-selling products, including the Pyaari massager, Toofan stroker, and Love Jelly personal lubricant. With the newly acquired funding, the brand plans to accelerate product development, broaden its catalog, and optimize distribution channels to further solidify its presence in the market.
