Leeford Healthcare, a healthcare company, has announced a strategic investment of ₹200 crore in the next three years to rapidly scale its Orthopedic & Mobility Aids division, Leeford Ortho.
As part of this expansion, the company has unveiled Bollywood actor Tiger Shroff as the Brand Ambassador for its orthopedic and mobility aids division and launched its nationwide campaign, ‘Fit Raho, Hit Raho’.
The ‘Fit Raho, Hit Raho’ campaign positions orthopedic and mobility aids as everyday lifestyle companions for prevention, recovery, and active living, moving the category decisively beyond post-injury usage to proactive health protection.
The campaign will be amplified through digital films, in-store activations, clinician partnerships and awareness drives.
Tiger Shroff’s association will anchor consumer outreach and digital engagement, while Leeford Healthcare will also expand medical engagement through workplace ergonomic drives, rural orthopedic screening camps, and physiotherapist training initiatives.
Leeford Healthcare’s strategic investment will focus on manufacturing upgrades, new product development, digital-first marketing, clinical engagement, and deeper retail penetration across both urban and rural markets.
Neha Gupta, Director, Leeford Healthcare, said, “From the total investment of INR 200 crore, decent share of this investment will go for upgradation of our manufacturing facility for orthopaedic and mobility aids as we aim to strengthen the ‘Make in India’ initiative, with the remaining funds to be utilized for marketing, advertising & penetration in newer towns. We are also planning to expand our geographical spread across majority of pincodes in India.”
“India is facing a silent epidemic of musculoskeletal disorders. Our goal is to combine clinical credibility with everyday relevance — making high-quality, affordable mobility aids widely available so that prevention and rehabilitation go hand-in-hand. With Action Superstar Tiger Shroff as the face of our campaign, we want to inspire millions across India to adopt orthopedic and mobility aids not only for treatment but also for long-term prevention and resilience,” added Gupta.
Tiger Shroff said, “I’m proud to partner with Leeford Healthcare Limited in a campaign that champions movement as a daily habit. True fitness isn’t just about training hard but also about protecting your body, preventing injuries, and recovering well. Orthopedic and mobility aids should be part of an active lifestyle—just like gym gear or other fitness essentials. Leeford Healthcare Limited’s vision of making these supports accessible to everyone resonates with my own philosophy, and together we want to inspire people to stay strong, keep moving, and live the mantra: Fit Raho, Hit Raho.”
Sidhant Gupta, Director, Leeford Healthcare, said, “Our differentiation lies in being both medically credible and accessible. Our products are designed in consultation with clinicians and physiotherapists to complement prescribed therapy and empower individuals to use them proactively in daily life, whether it is a student avoiding spinal strain, an office worker managing posture, or an athlete protecting joints. By integrating these supports into conservative care pathways, we are enabling people to sustain movement, prevent injuries, and recover more effectively.”
Leeford Healthcare’s orthopedic and mobility aids portfolio was created in 2023 to address a critical gap where quality supports were either expensive or inaccessible to the mass market. Today, the company offers 32 clinically aligned products, including lumbar belts, posture correctors, cervical collars, knee caps, wrist and ankle supports, and sports recovery aids. The portfolio will expand to 50 products by end of financial year 26-27, with 20 new product launches planned, aligned to rehabilitation, prevention, and sports wellness.
