Lectrix, the e-mobility arm of SAR Group unveiled a new logo that symbolises the brand’s evolution and its commitment to innovation, sustainability, and performance.
The new logo, bathed in a dynamic red hue, speaks volumes about the brand’s passion, zeal, and action-oriented approach. Red embodies the relentless drive that fuels Lectrix’s journey, representing the heart and soul behind every breakthrough. At the centre of this new identity are two boomerangs, elegantly intertwined to symbolise the dynamic balance of power and innovation that propels Lectrix forward. Together, they represent the company’s precision in driving sustainable mobility into the future.
Pritesh Talwar, President, EV Business, Lectrix EV said, “We take immense pride in leading the innovation for EV solutions in india. This new logo is a powerful statement of who we are and where we’re headed. The bold red reflects our passion for creating cutting-edge solutions, while the boomerangs symbolise the innovative synergy that drives us forward. As we step into this new phase, our commitment to delivering unmatched performance and sustainable mobility remains steadfast.”
