Lectrix EV, the e-mobility arm of SAR Group, announced the appointment of Anil Dua as Co-Founder. A seasoned leader with a proven track record across industries, Dua brings over three decades of expertise in strategic leadership, digital transformation, and brand building to Lectrix EV.
Most recently, Dua served as the Group CEO of Dish TV, where he steered the company through transformative milestones, including the merger with Videocon D2H, spearheading digital transformation, and making the company debt-free from an initial debt of over ₹3,000 crores in 2023.
His tenure saw Dish TV emerge as a leader in innovation, with achievements such as launching India’s first hybrid set-top boxes and receiving accolades like the Economic Times’ Best Brand Award.
Before Dish TV, Dua held pivotal roles at OTE Group in Oman, Hero MotoCorp, Unilever, and Gillette. At Hero MotoCorp, he was instrumental in the rebranding from Hero Honda to Hero, doubling volumes and tripling turnover during his tenure. His strategic contributions have earned him numerous awards, including the IAA Marketer of the Year and recognition among India’s Top 50 Brand Leaders.
As an IIT Delhi alumnus with an MBA from IIM Ahmedabad, Dua’s stellar academic background complements his professional journey.
Rakesh Malhotra, Founder, SAR Group, said, “Mr. Dua’s calm and focused demeanour, combined with his passion for operational excellence and brand building, makes him a transformative force in any organisation. His remarkable ability to lead with clarity and purpose has set new benchmarks in every role he has undertaken. At Lectrix, we are excited to leverage his strategic vision and unparalleled experience to redefine the future of electric mobility and propel us toward our goal of becoming a leader in sustainable transportation. His focus on driving growth, innovation, and operational rigour aligns perfectly with our mission.”
Anil Dua, said, “I am excited to join Lectrix EV at a time when the electric mobility revolution is taking shape. With its cutting-edge technology and a vision for a greener future, Lectrix has immense potential to redefine urban mobility. I look forward to leveraging my experience to drive growth, innovation, and customer-centric solutions in this fast-evolving industry.”
