Lava International, an Indian smartphone manufacturer, announced its strategic partnership with HDB Financial Services to introduce consumer financing schemes aimed at enhancing affordability and accessibility for offline buyers.
Under this collaboration, consumers can benefit from flexible tenure options, affordable EMIs, and a wide range of schemes designed to provide a seamless purchase experience. Starting in January, HDB financial schemes will be available across Lava’s extensive retail network.
The initiative empowers first-time buyers with affordable schemes, and strengthening Lava’s market presence. Consumers can avail of these benefits on the Yuva and Blaze series.
Lava currently has similar tie-ups with Bajaj Finserv and Home Credit, and the addition of HDB Financial Services broadens financing options for consumers and enhances the on-ground experience at the outlet.
Puravansh Maitreya, Marketing Head at Lava International Ltd., said, “At Lava, we are dedicated to delivering exceptional value to our consumers by combining quality products with unmatched affordability. Our partnership with HDB Financial Services is a significant step towards making smartphones more accessible, particularly for first-time buyers. By expanding financing options, we aim to empower consumers with greater flexibility and convenience in their purchase journey.”