Landor, a brand specialist, has re-imagined a new brand identity for Dharana, a luxury retreat nestled in the serene surroundings of Shillim.
Spread across 350 acres of picturesque Sahyadri mountains in Maharashtra, Dharana, formerly known as Hilton Shillim Resort & Spa offers a sanctuary of relaxation and mindfulness.
With its brand story centered around ‘The Journey to Conscious Being’, Dharana invites every guest to embark on a personal voyage of self-discovery and growth. The word mark is inspired by the sounds of nature evoking a sense of harmony every guest will experience at Dharana.
Commending Landor for crafting the new brand identity for Dharana, Gavin de Souza, Managing Director, Writer Realty said, “We are incredibly proud of the exceptional work done by the team at Landor in shaping the new brand identity for Dharana. The design perfectly encapsulates our vision for Dharana as facilitating holistic well-being, where guests can immerse themselves in nature and experience personal growth and rejuvenation. The intricate details in the design reflect our commitment to providing a tailored wellness experience for each guest, nurturing a deep connection with the ecosystem and the true essence of nature. We believe this new brand identity truly reflects Dharana’s prestige as a luxury wellness brand, offering our guests a perfect blend of peace, tranquillity, and interconnectedness.”
Speaking further on Dharana’s new brand identity, Ronita Mukerjee, Executive Director – Client Services, Landor India said, “Our objective with the new brand identity for Dharana was to explore the concept of well-being through a vibrant, engaging, and unique visual representation that embodies a transformative journey, harmonizing the body, mind, and spirit. The narrative of the brand centres on the theme of ‘The Journey to Conscious Being,’ which highlights wellness as a continuous evolution, offering various pathways at Dharana.”
