Kult, a beauty tech and discovery platform, has raised $20 million in its Series A funding round led by Dr. Payal Kanodia and Aishwarya Bansal from the M3M family office. The round also saw participation by the major investment firm, Venture Catalysts.
As part of the investment, Payal Kanodia and Aishwarya Bansal will be joining the brand as board members.
The fresh funds raised will be used to onboard 700 handpicked premium products from all across the globe and process more than 10000 orders per day by the end of 2025. Additionally, the brand will be building out a team of over 200 top-tier talent across multiple functions such as sourcing, engineering, product and user experience.
Founded in 2022 by Karishma Singh and Ruchika Pallavi, Kult is a technology-led beauty platform that leverages AI to deliver personalized skincare recommendations and a seamless, inclusive shopping experience. Its visual catalog showcases products on a diverse range of Indian skin tones, making discovery intuitive and relevant. Backed by a growing network of over 300 global beauty experts, Kult blends advanced algorithms with expert insights to simplify and personalize the beauty journey.
Karishma Singh and Ruchika Pallavi, Founders of Kult, said, “We’ve built Kult to be a technology-first solution that makes beauty easier to navigate and more inclusive for Indian users. This is about simplifying discovery through personalization — because beauty should work for you, not the other way around.”
Dr. Payal Kanodia said, “Kult’s data-driven, customer-first, tech-led model signals the next evolution in the online beauty space—where deep personalization and human insight converge to deliver instant, precise solutions. The strong traction from repeat users in this early stage validates the timing and necessity of launching such a sharply focused, super-niche platform.”
Aishwarya Bansal said, “Kult is uniquely positioned at the intersection of beauty and technology. What drew me in was the clarity of purpose — to create a platform that doesn’t just sell products, but helps consumers make informed, confident choices.”
