Kuku FM has elevated Jhoomer Sinha to the position of Vice President of India Hindi Business. In her new capacity, Sinha will be responsible for the expansion of the presence of Kuku FM across Hindi-speaking regions in India.
Her duties will comprise overseeing the entire Hindi content library and production, onboarding creators, developing new storytelling formats, establishing partnerships for new Hindi-related intellectual properties, hiring for strategic roles in her division and expanding Kuku’s reach to newer geographies intended at higher customer and revenue growth.
Jhoomer Sinha is an MBA graduate from IIM Ahmedabad and holds a B. Tech in Electronics from the National Institute of Technology, Surat.
Her addition to the strategic leadership team comes at a crucial time as Kuku FM sharpens its focus on enhancing revenue and profitability with its industry-leading proprietary Generative AI production capabilities, rolling out newer content formats and expanding across multiple territories.
Over the last 1 year, Kuku FM has experienced significant growth in its Hindi user base, with Hindi being one of the primary languages for its audience. On average 66% of Kuku FM’s active listeners are from the Hindi speaking belts and the consumption of Hindi content has increased by 30% in the last 1 year.
Speaking on the apppointment Jhoomer Sinha said, “It has been an immensely rewarding experience working alongside inspiring founders and an exceptional team that is immensely passionate about reinventing storytelling across formats for consumers. The India growth story is unfolding rapidly & I am looking forward to leveraging my expertise in the consumer internet ecosystem to make Kuku FM to become a household name in the entertainment industry.”
Lal Chand Bisu, Co-Founder and CEO of Kuku FM, said, “We have ambitious growth plans for Bharat as we strive to future-proof our business and create a more extensive storytelling ecosystem irrespective of the format. Jhoomer brings a wealth of experience and has seen India’s digital journey for over a decade that will play a pivotal role in not only catering to the Hindi heartland but also expanding our business to Hindi-speaking audiences irrespective of where they are in the world. We are building from India for the world.”
