Krishna Anand and Abhishek Abrol have launched Bread Butter Jamm, a full-service marketing communications firm built on the power of complementary strengths and creative tension.
Bread Butter Jamm aims to offer brands with immersive experiences, integrated storytelling, and high-impact communication strategies.
The firm offers a 360° portfolio spanning experiential events, brand storytelling, corporate engagement, travel-led experiences, and digital strategy. At its core lies a belief that true innovation happens when opposing strengths are brought into dialogue rather than alignment.
Krishna Anand, Co-founder, Bread Butter Jamm, said, “Abhishek would often challenge how I approached a brief. We came from very different schools of thought, but somehow the end result was always sharper when both perspectives were in the mix.”
Abhishek Abrol, Co-founder, Bread Butter Jamm, said, “What excited me was how naturally our differences became a creative advantage. Where Krishna is solutions-first, I tend to explore the story, and somewhere in between, we found a rhythm that just worked.”
Krishna Anand, known for his ventures Allign Marketing Agency and KA Media, is a Times Young Leader and Forbes-featured entrepreneur with over a decade of experience building scalable marketing solutions.
Abhishek Abrol brings two decades of experience across brand communications, events, and CX-led strategy with notable firms such as JP Morgan Chase & Co. and Peak XV (formerly known as Sequoia Capital India).
