KRBL, parent of India Gate Basmati Rice announced the appointment of Subhash Chandra Yadav as Deputy General Manager of Modern Trade in the Domestic Sales Division.
In his new role, Subhash will spearhead the expansion of KRBL’s modern trade channels, addressing the ongoing consumer demand and evolving market preferences with strategic precision and innovation.
With over 15 years of professional experience, Subhash has built a stellar career across esteemed organizations such as Nestlé, Reckitt Benckiser, and NIVEA India. Most recently, he served as Deputy General Manager at The Hershey Company, where he honed his skills in market research, consumer behavior analysis, and delivering innovative consumer experiences.
Subhash holds a Bachelor’s degree in Business Administration from I.I.S.E Lucknow and a PGDBM from IMS Ghaziabad.
Kunal Sharma, Head of Marketing & Business Head, Modern Trade and E-Commerce, said, “We are thrilled to welcome Subhash to the KRBL family. His proven track record in developing strategic initiatives and driving modern trade growth aligns perfectly with our vision to enhance KRBL’s domestic sales footprint across both online and offline channels. Modern trade is quintessential to KRBL’s strategy as it plays a pivotal role in ensuring our products reach a wider consumer base, offering convenience, accessibility, and enhanced brand visibility. With Subhash’s expertise, we are confident that our sales strategies will reach new heights, further strengthening the basmati category and newer categories we are venturing into.”